Business Storytelling teaches you how to craft compelling narratives for business purposes. You'll learn techniques for creating engaging presentations, pitches, and marketing content. The course covers story structure, audience analysis, and using data to support your narrative. You'll also practice adapting stories for different business contexts and learn how to use storytelling to influence decision-making and build brand identity.

Is Business Storytelling hard?

Business Storytelling isn't typically considered a super tough class, but it does require creativity and practice. The concepts are pretty straightforward, but applying them effectively can be challenging. Some students find it hard to break away from dry, corporate-speak and inject personality into their stories. The real difficulty lies in crafting stories that resonate with specific audiences while still conveying key business messages.

Tips for taking Business Storytelling in college

Use Fiveable Study Guides to help you cram 🌶️
Practice storytelling techniques on friends and family
Watch TED Talks to analyze successful storytelling structures
Keep a journal of interesting anecdotes or experiences to use in your stories
Experiment with different storytelling mediums (written, oral, visual)
Study successful marketing campaigns and brand stories
Read "Building a StoryBrand" by Donald Miller for extra insights
Watch "The Social Network" to see how business stories can be dramatized

Common pre-requisites for Business Storytelling

Introduction to Marketing: This course covers basic marketing principles and strategies. You'll learn about market research, consumer behavior, and the marketing mix.
Business Communication: This class focuses on effective written and oral communication in a business setting. You'll practice writing memos, reports, and giving presentations.
Principles of Management: This course introduces you to management theories and practices. You'll learn about organizational structures, leadership styles, and decision-making processes.

Classes similar to Business Storytelling

Public Speaking: This course helps you develop confidence and skills in oral presentations. You'll learn techniques for engaging audiences and delivering persuasive speeches.
Content Marketing: This class focuses on creating and distributing valuable content to attract and retain customers. You'll learn about different content formats and distribution channels.
Brand Management: This course teaches you how to build and maintain strong brand identities. You'll learn about brand positioning, brand equity, and brand strategy.
Digital Storytelling: This class explores how to create narratives using digital tools and platforms. You'll learn about multimedia storytelling techniques and interactive storytelling.

Marketing: Marketing majors study consumer behavior, market research, and promotional strategies. They learn how to create and implement marketing campaigns across various channels.
Communications: Communications majors focus on effective message delivery across different media. They study theories of communication and practice creating content for various audiences.
Business Administration: Business Administration majors get a broad overview of business functions and management principles. They learn about finance, marketing, operations, and strategy.
Advertising: Advertising majors learn how to create persuasive messages for products and services. They study consumer psychology, media planning, and creative strategy.

What can you do with a degree in Business Storytelling?

Brand Strategist: Brand strategists develop and maintain a company's brand identity. They create guidelines for how the brand should be presented across all touchpoints and work on brand positioning.
Content Marketing Manager: Content marketing managers oversee the creation and distribution of valuable content to attract and retain customers. They develop content strategies and manage teams of writers and designers.
Corporate Communications Specialist: These professionals manage internal and external communications for organizations. They craft messages for employees, stakeholders, and the public, ensuring consistent storytelling across all channels.
Marketing Consultant: Marketing consultants help businesses improve their marketing strategies and campaigns. They analyze market trends, develop marketing plans, and often use storytelling techniques to help clients connect with their audience.