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🏦Financial Institutions and Markets

Key Investment Banking Functions

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Why This Matters

Investment banking sits at the heart of how capital moves through the economy—and understanding these functions means understanding how companies grow, how markets stay liquid, and how major corporate transformations happen. You're being tested on more than just definitions here; examiners want to see that you grasp the intermediary role investment banks play between those who need capital and those who supply it, and how different functions serve different stages of a company's lifecycle.

Think of investment banks as financial architects and matchmakers rolled into one. Whether a startup wants to go public, a corporation needs to acquire a competitor, or a government must issue bonds, investment banks provide the expertise, networks, and risk-bearing capacity to make it happen. Don't just memorize what each function does—know why companies need it, when they'd use it, and how it connects to broader concepts like market efficiency, information asymmetry, and capital allocation.


Capital Formation Functions

These functions help companies access funding by connecting them with investors. Investment banks reduce information asymmetry between issuers and investors while bearing some of the risk involved in bringing new securities to market.

Underwriting Securities

  • Risk assessment and price discovery—investment banks evaluate the issuer's financials and market conditions to determine appropriate offering prices
  • Guarantee of sale through firm commitment underwriting, where the bank purchases securities from the issuer and resells them, absorbing unsold inventory risk
  • Timing and distribution expertise ensures securities reach the market when demand is optimal and reach appropriate investor segments

Initial Public Offerings (IPOs)

  • Transition from private to public ownership—investment banks guide companies through regulatory requirements, prospectus preparation, and SEC filings
  • Book building and roadshows help gauge investor demand and establish pricing through meetings with institutional investors
  • Stabilization activities post-IPO, where underwriters may support the stock price during initial trading to prevent excessive volatility

Debt Issuance

  • Bond structuring expertise—banks help determine optimal terms including coupon rates, maturities, and covenants based on issuer credit quality
  • Credit rating coordination involves working with agencies like Moody's and S&P to secure ratings that affect borrowing costs
  • Investor matching connects issuers with appropriate buyers, from pension funds seeking long-term bonds to money market funds wanting short-term paper

Compare: IPOs vs. Debt Issuance—both raise capital through underwriting, but IPOs dilute ownership while debt creates fixed obligations. If an FRQ asks about a company's capital structure decision, consider which option preserves control versus which minimizes cost of capital.

Private Placements

  • Exempt from full SEC registration—securities sold directly to accredited investors or qualified institutional buyers under Regulation D
  • Speed and cost advantages make this ideal for companies needing capital quickly without the expense of public offerings
  • Illiquidity trade-off means investors typically demand higher returns since these securities can't be easily resold

Advisory and Strategic Functions

Beyond capital raising, investment banks provide intellectual capital—strategic advice that helps companies navigate complex transactions and maximize shareholder value.

Mergers and Acquisitions (M&A) Advisory

  • Buy-side and sell-side representation—banks advise acquirers on target valuation or help sellers maximize sale price through competitive auction processes
  • Due diligence coordination involves examining financial statements, legal risks, and operational synergies to uncover hidden liabilities
  • Deal structuring expertise determines optimal payment mix (cash vs. stock), tax implications, and regulatory approval strategies

Corporate Restructuring

  • Financial distress solutions—banks advise troubled companies on debt renegotiation, asset divestitures, or Chapter 11 bankruptcy proceedings
  • Operational restructuring may involve spinning off divisions, consolidating operations, or strategic pivots to restore profitability
  • Stakeholder negotiation requires balancing interests of creditors, shareholders, employees, and sometimes regulators

Compare: M&A Advisory vs. Corporate Restructuring—both involve major corporate transformation, but M&A typically occurs from a position of strength (growth strategy) while restructuring often addresses weakness (survival strategy). Know which scenario calls for which service.

Financial Advisory Services

  • Valuation analysis using methods like DCF (discounted cash flow), comparable company analysis, and precedent transactions
  • Capital structure optimization advises on the ideal mix of debt and equity to minimize weighted average cost of capital (WACC)
  • Strategic alternatives review helps boards evaluate options ranging from staying independent to pursuing mergers, sales, or recapitalizations

Market Operations Functions

These functions ensure securities markets operate efficiently by providing liquidity, facilitating price discovery, and enabling investors to execute trades.

Market Making

  • Continuous bid-ask quotes—market makers stand ready to buy at the bid price and sell at the ask price, earning the spread as compensation
  • Inventory management requires holding securities positions, exposing the bank to price risk but ensuring market liquidity
  • Price stabilization effect reduces volatility by absorbing temporary supply-demand imbalances that might otherwise cause price swings

Securities Trading

  • Agency vs. principal trading—banks execute trades on behalf of clients (agency) or trade for their own accounts (proprietary trading)
  • Multi-asset coverage spans equities, fixed income, foreign exchange, commodities, and derivatives across global markets
  • Algorithmic and high-frequency strategies increasingly dominate execution, using quantitative models to optimize trade timing and minimize market impact

Compare: Market Making vs. Securities Trading—market making focuses on providing liquidity and earning bid-ask spreads, while trading seeks directional profits from price movements. Post-2008 regulations like the Volcker Rule restricted proprietary trading at banks, making this distinction exam-relevant.


Capital Raising Methods

This function bridges companies' funding needs with appropriate investor bases, selecting the optimal method based on company stage, size, and strategic objectives.

Capital Raising

  • Equity vs. debt decision depends on current leverage, market conditions, and whether management wants to avoid dilution or fixed interest obligations
  • Public vs. private placement choice balances regulatory costs and disclosure requirements against access to broader investor pools
  • Seasoned equity offerings (SEOs) allow already-public companies to issue additional shares, often at a discount to market price

Compare: Public Offerings vs. Private Placements—public offerings access larger capital pools but require extensive disclosure and SEC registration; private placements are faster and cheaper but limit the investor base. FRQs may ask you to recommend the appropriate method for a given company scenario.


Quick Reference Table

ConceptBest Examples
Primary market activitiesUnderwriting, IPOs, Debt Issuance, Private Placements
Secondary market activitiesMarket Making, Securities Trading
Strategic advisoryM&A Advisory, Corporate Restructuring, Financial Advisory
Equity capital raisingIPOs, Private Placements, Seasoned Equity Offerings
Debt capital raisingBond Underwriting, Debt Issuance, Private Debt Placement
Risk-bearing functionsUnderwriting (firm commitment), Market Making
Information productionDue Diligence, Valuation Analysis, Research
Liquidity provisionMarket Making, Securities Trading

Self-Check Questions

  1. Which two investment banking functions both involve the bank taking securities onto its own balance sheet, and how do their profit mechanisms differ?

  2. A mid-sized technology company wants to raise $$50 million quickly without extensive public disclosure. Which capital raising method would you recommend, and what trade-offs should the company consider?

  3. Compare and contrast the role of an investment bank in an IPO versus in an M&A transaction—what skills overlap, and what differs?

  4. How does the Volcker Rule affect the relationship between market making and proprietary trading at major investment banks?

  5. If an FRQ presents a company facing financial distress with excessive debt, which investment banking functions would be most relevant, and what specific services might the bank provide?