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❤️‍🩹Intro to Public Health

Epidemiology Study Designs

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Why This Matters

Understanding epidemiology study designs is fundamental to everything you'll encounter in public health—from evaluating whether a new vaccine actually works to determining why certain communities experience higher rates of chronic disease. You're being tested on your ability to recognize which design answers which type of question, understand the hierarchy of evidence, and identify the strengths and limitations that make each approach appropriate for specific research scenarios.

These designs aren't just abstract concepts; they're the tools public health professionals use to establish causation, calculate risk, and ultimately justify interventions that affect millions of people. When you see a study claiming a link between an exposure and a disease, you need to immediately assess: What design did they use? Can it actually prove what they're claiming? Don't just memorize the names—know what each design can and cannot tell us, and when you'd choose one over another.


Observational Designs: Watching Without Intervening

These studies examine naturally occurring exposures and outcomes without researcher manipulation. The key limitation is that you're observing associations, not controlling variables—so confounding is always a concern.

Cohort Studies

  • Follow exposed and unexposed groups over time—the classic design for measuring how often disease develops in each group
  • Prospective or retrospective approaches allow flexibility; prospective cohorts reduce recall bias but require years of follow-up
  • Calculate relative risk and incidence rates directly, making this ideal for studying common diseases and establishing temporal sequence

Case-Control Studies

  • Start with outcome, look backward for exposure—you identify people with disease (cases) and without (controls), then compare their histories
  • Efficient for rare diseases because you don't need to follow thousands of people waiting for outcomes to develop
  • Calculate odds ratios, not relative risk—this distinction matters on exams; OR approximates RR only when disease is rare

Cross-Sectional Studies

  • Snapshot of a population at one moment—measures exposure and outcome simultaneously
  • Generates prevalence data, not incidence—you can't tell what came first, so causality cannot be established
  • Ideal for needs assessments and hypothesis generation—often the first step before launching more rigorous studies

Compare: Cohort vs. Case-Control—both are observational and can assess exposure-outcome relationships, but cohort studies follow people forward (or reconstruct their history) from exposure status, while case-control studies work backward from disease status. If an FRQ asks about studying a rare cancer, case-control is your answer; for tracking long-term outcomes of a common exposure, choose cohort.

Ecological Studies

  • Analyze group-level data, not individuals—comparing disease rates across countries, states, or time periods
  • Susceptible to ecological fallacy—associations at the population level may not hold true for individuals within those populations
  • Useful for hypothesis generation when individual data is unavailable or when examining policy-level exposures like water fluoridation

Experimental Designs: Testing Interventions

These studies involve researcher manipulation of variables to establish cause-and-effect relationships. Randomization is the key feature that controls for confounding and allows causal inference.

Randomized Controlled Trials (RCTs)

  • Gold standard for establishing causality—random assignment ensures groups are comparable at baseline, isolating the intervention's effect
  • Blinding reduces bias from participants and researchers; double-blind designs are strongest
  • Calculate effect size and number needed to treat (NNT)—essential metrics for determining if an intervention is worth implementing

Experimental Studies (Broader Category)

  • Manipulate independent variables under controlled conditions—includes RCTs, community trials, and field trials
  • Community trials randomize groups, not individuals—useful when interventions can't be delivered individually (like water treatment)
  • Allow causal inference but may have limited generalizability if study conditions don't reflect real-world settings

Compare: RCTs vs. Cohort Studies—both can follow participants over time, but RCTs randomize exposure while cohort studies observe natural exposure. RCTs establish causation; cohort studies establish strong associations with temporal sequence. Know this distinction cold—it's the foundation of evidence hierarchy.


Descriptive and Preliminary Designs

These designs describe patterns, generate hypotheses, and identify emerging health concerns. They sit at the base of the evidence pyramid but are essential for recognizing new threats and guiding future research.

Case Reports and Case Series

  • Detailed documentation of unusual presentations—case reports describe one patient, case series compile multiple similar cases
  • First alert system for new diseases and adverse effects—HIV, vaping-related lung injury, and countless drug reactions were first identified this way
  • No comparison group means no risk calculation—purely descriptive, but invaluable for hypothesis generation

Longitudinal Studies

  • Repeated measurements over time—can be observational (cohort) or experimental (clinical trial)
  • Establish temporal sequence between exposure and outcome, strengthening causal arguments
  • Subject to attrition bias—participants drop out over time, potentially skewing results if dropouts differ systematically

Compare: Cross-Sectional vs. Longitudinal—both can be observational, but cross-sectional captures one moment while longitudinal tracks changes over time. Cross-sectional gives you prevalence; longitudinal gives you incidence and temporal relationships. If asked about disease trends or progression, longitudinal is the answer.


Evidence Synthesis: Combining What We Know

These approaches aggregate findings from multiple studies to draw stronger conclusions. They represent the highest level of evidence when done rigorously.

Systematic Reviews

  • Comprehensive, structured literature synthesis—follows explicit protocols to identify, evaluate, and summarize all relevant studies on a question
  • Reduces selection bias by using predetermined search strategies and inclusion criteria
  • Qualitative synthesis identifies patterns, gaps, and inconsistencies across the evidence base

Meta-Analyses

  • Quantitative pooling of data across studies—uses statistical methods to combine results and calculate an overall effect estimate
  • Increases statistical power by aggregating sample sizes, detecting effects that individual studies might miss
  • Vulnerable to publication bias—if negative studies aren't published, the pooled estimate may overstate the true effect

Compare: Systematic Review vs. Meta-Analysis—systematic reviews are the broader process of synthesizing literature; meta-analyses are the statistical technique of combining data. A meta-analysis is always part of a systematic review, but not all systematic reviews include meta-analysis (sometimes data can't be meaningfully pooled).


Quick Reference Table

ConceptBest Examples
Establishing causalityRCTs, Experimental studies
Studying rare diseasesCase-control studies
Measuring incidence/relative riskCohort studies
Measuring prevalenceCross-sectional studies
Generating hypothesesEcological studies, Case reports, Cross-sectional studies
Detecting emerging threatsCase reports, Case series
Highest level of evidenceMeta-analyses, Systematic reviews
Temporal sequence without interventionLongitudinal studies, Cohort studies

Self-Check Questions

  1. A researcher wants to study risk factors for a rare childhood cancer. Which study design would be most efficient, and why can't they calculate relative risk directly?

  2. Compare and contrast prospective cohort studies and RCTs—what do they share, and what key feature distinguishes their ability to establish causation?

  3. A cross-sectional survey finds that people who exercise have lower rates of depression. Why can't we conclude that exercise prevents depression from this design alone?

  4. You're reviewing a meta-analysis that finds a strong protective effect of a supplement. What type of bias should you be concerned about, and how might it affect the findings?

  5. An FRQ describes an outbreak of a mysterious respiratory illness affecting healthcare workers. Which study design would you recommend as the first step, and which would you recommend to identify risk factors once you have enough cases?