GDPR

Definition

GDPR, or the General Data Protection Regulation, is a comprehensive data privacy and security law that was adopted by the European Union in 2016 and became enforceable in 2018. It aims to protect the personal data and privacy of EU citizens by regulating how organizations collect, process, store, and share their information.

5 Must Know Facts For Your Next Test

1. GDPR applies to any organization that collects or processes the personal data of EU citizens, regardless of the organization's location.
2. Under GDPR, individuals have the right to access, correct, delete, and download their personal data, as well as the right to object to the processing of their data.
3. Organizations must obtain explicit consent from individuals before collecting and processing their personal data, and they must be transparent about how the data will be used.
4. GDPR imposes strict data security requirements, including the need to implement appropriate technical and organizational measures to protect personal data.
5. Violations of GDPR can result in significant fines, up to 4% of a company's global annual revenue or €20 million, whichever is greater.

Review Questions

• Explain how GDPR impacts the ethical considerations in marketing research.
  • GDPR significantly impacts the ethical considerations in marketing research by imposing strict requirements around the collection, use, and storage of personal data. Researchers must obtain explicit consent from individuals before collecting their data, and they must be transparent about how the data will be used. Additionally, GDPR gives individuals the right to access, correct, delete, and download their personal data, which researchers must accommodate. Failure to comply with GDPR can result in heavy fines, making it crucial for marketing researchers to prioritize data privacy and security.
• Describe how GDPR influences the ethical considerations in new product development.
  • GDPR's emphasis on data privacy and security affects the ethical considerations in new product development, particularly for products that involve the collection and use of personal data. Developers must ensure that any data collected during the research and testing phases is obtained with explicit consent and is handled in compliance with GDPR regulations. This includes implementing appropriate technical and organizational measures to protect the data, as well as providing individuals with the right to access, correct, and delete their information. Failure to adhere to GDPR can not only result in hefty fines but also damage a company's reputation and erode consumer trust, which are crucial for the successful launch of new products.
• Evaluate the impact of GDPR on the ethical issues in digital marketing and social media.
  • GDPR has had a significant impact on the ethical issues in digital marketing and social media. These channels often rely heavily on the collection and use of personal data, which is now subject to strict regulations under GDPR. Marketers must obtain explicit consent before collecting and processing personal data, and they must be transparent about how the data will be used. Additionally, GDPR gives individuals the right to access, correct, delete, and download their personal data, which marketers must accommodate. Failure to comply with GDPR can result in severe penalties, making it essential for digital marketers and social media platforms to prioritize data privacy and security. Ethical considerations, such as data minimization, purpose limitation, and storage limitation, have become crucial in the design and implementation of digital marketing and social media strategies.

Related terms

Personal Data: Any information related to an identified or identifiable natural person, such as name, email, location, online identifier, or factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that person.

Data Subject: The identified or identifiable natural person whose personal data is collected and processed.

Data Controller: The entity that determines the purposes and means of the processing of personal data.