Intrapreneurship
Informed consent is the process by which individuals voluntarily agree to participate in research or provide personal data after being fully informed about the purpose, risks, benefits, and procedures involved. It emphasizes transparency and respect for participants' autonomy, ensuring that they understand what they are agreeing to and can make educated decisions about their involvement. This process is crucial in ethical market research and trend analysis, as it builds trust and ensures compliance with legal standards.
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