NBC - Anatomy of a TV Network
Bounded rationality is a concept that refers to the limitations of human decision-making capabilities due to cognitive constraints, time constraints, and incomplete information. This term emphasizes that while individuals strive for rationality, their ability to make fully informed and optimal choices is hindered by these limitations. Understanding bounded rationality is crucial as it helps in analyzing how decisions are made within management hierarchies and impacts the overall decision-making processes in organizations.
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