You'll get the inside scoop on how NBC operates as a major TV network. The course covers everything from programming strategies and audience targeting to the nuts and bolts of production and distribution. You'll learn about NBC's history, its current place in the media landscape, and how it adapts to changing viewer habits and tech trends.
It's not a walk in the park, but it's not gonna make your brain explode either. The content is pretty interesting, which helps a lot. You'll need to keep up with readings and stay on top of current TV trends. The trickiest part is probably wrapping your head around the business side of things if you're more into the creative aspects of TV.
Introduction to Television Studies: This course gives you a solid foundation in TV history, genres, and basic production concepts. It's a great starting point for understanding the bigger picture of television.
Media Business Fundamentals: Here you'll learn about the economic side of the entertainment industry. It covers basic business models, revenue streams, and industry structure.
ABC: Disney's Television Empire: Dive into Disney's approach to network TV and how it differs from NBC. You'll explore ABC's programming strategies and its integration with Disney's other media properties.
The Rise of Streaming Platforms: This class examines how Netflix, Hulu, and others are changing the TV landscape. You'll learn about their business models and impact on traditional networks.
Cable TV Networks: From MTV to ESPN: Explore the world of cable television and how these specialized networks operate. You'll study their targeted programming strategies and revenue models.
Television Production: Focuses on the creative and technical aspects of making TV shows. Students learn about writing, directing, and producing for various TV formats.
Media Management: Combines business knowledge with media industry specifics. Students study leadership, strategy, and decision-making in media companies.
Broadcast Journalism: Prepares students for careers in TV news and reporting. It covers writing for broadcast, on-camera skills, and news production.
Network Programming Executive: You'd be responsible for choosing which shows get made and when they air. This role involves a mix of creative instincts and business savvy.
TV Production Manager: You'd oversee the day-to-day operations of TV show production. This job requires strong organizational skills and an understanding of both the creative and business sides of TV.
Media Analyst: You'd study TV ratings, audience behavior, and industry trends. This role helps networks make informed decisions about their programming and business strategies.
Do we get to visit NBC studios? Some courses offer field trips or guest speakers, but it varies. Check with your professor about any planned site visits or industry pro talks.
How much math is involved? There's some basic math for understanding ratings and ad revenue, but nothing too intense. You won't need to be a math whiz to succeed.
Is this course only about NBC? While NBC is the focus, you'll learn principles that apply to all networks. The course uses NBC as a case study to understand the TV industry as a whole.