Honors Marketing
Sustainable marketing is the process of promoting products and services in a way that considers environmental, social, and economic impacts to create long-term value for both consumers and society. This approach integrates sustainability into the core marketing strategy, ensuring that the needs of present consumers are met without compromising the ability of future generations to meet their own needs. By emphasizing ethical practices and responsibility, sustainable marketing aligns with the broader goals of corporate social responsibility and addresses the evolving expectations of consumers.
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