Business Fundamentals for PR Professionals
Expectancy theory is a psychological framework that explains how individuals make decisions based on their expectations of outcomes related to their efforts. It posits that people are motivated to act in a certain way when they believe that their efforts will lead to desired outcomes, and that these outcomes will be valuable to them. This theory emphasizes the importance of perceived relationships among effort, performance, and reward, which plays a critical role in shaping behavior within organizations.
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