TV Newsroom
Cross-promotion is a marketing strategy where two or more brands collaborate to promote each other's products or services, maximizing exposure and audience reach. This approach leverages the strengths of both partners, helping to attract new audiences and build brand loyalty through shared resources and messaging. It is particularly effective in the digital age, where social media platforms can amplify the impact of these partnerships.
congrats on reading the definition of cross-promotion. now let's actually learn it.