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Cross-promotion is a marketing strategy where two or more entities collaborate to promote each other's products or services. This tactic leverages the audiences of each partner to enhance visibility and reach, making it particularly effective in the digital landscape where podcasts thrive. In the context of content like podcasts, cross-promotion can take many forms, such as guest appearances, shout-outs, or sharing episodes across different platforms, ultimately aiming to boost audience engagement and growth.
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