Syndication Deals

Definition

Syndication deals refer to the agreements made between television networks or production companies and third-party entities to distribute or sell content, typically in the form of reruns or previously aired shows. These deals allow content creators to reach broader audiences by making their programs available on multiple platforms, which can include local affiliates or streaming services, thereby maximizing viewership and revenue potential.

5 Must Know Facts For Your Next Test

1. Syndication deals can significantly boost a show's profitability, as they allow for revenue generation long after the original airing.
2. There are two main types of syndication: off-network syndication, which involves reruns of shows that were originally produced for a network, and first-run syndication, where shows are created specifically for syndication.
3. Syndication deals can lead to increased brand recognition and longevity for shows, as successful programs can continue to be aired and marketed years after their initial run.
4. The rise of streaming platforms has changed the landscape of syndication, with many networks now negotiating deals that include digital distribution rights.
5. Syndication can vary by market; popular shows may be syndicated in multiple markets simultaneously, while less popular shows may only find limited syndication opportunities.

Review Questions

• How do syndication deals impact the distribution strategy of television shows?
  • Syndication deals significantly enhance the distribution strategy of television shows by allowing them to reach wider audiences beyond their initial network airing. By entering into these agreements, producers can place their content on various local channels or streaming platforms, thereby increasing viewership and generating additional revenue. This approach also helps build a show’s brand and keeps it relevant over time, even years after its premiere.
• Discuss the differences between off-network syndication and first-run syndication in the context of content distribution.
  • Off-network syndication involves selling reruns of shows that have previously aired on a network, allowing local stations to broadcast them without the costs associated with new production. In contrast, first-run syndication pertains to original programming created specifically for syndication, which means it is designed to be sold directly to local affiliates or cable networks from the outset. Both methods serve different purposes in content distribution and can influence how a show is marketed and received by audiences.
• Evaluate the role of streaming platforms in transforming syndication deals and their implications for traditional television networks.
  • Streaming platforms have revolutionized syndication deals by introducing new distribution models that challenge traditional television networks. As viewers increasingly turn to streaming services for on-demand content, networks must adapt their syndication strategies to include digital rights in their agreements. This shift not only expands the potential audience but also allows producers to explore innovative ways of monetizing content across multiple platforms. The competition from streaming services has compelled traditional networks to rethink their programming and distribution approaches to remain relevant in an evolving media landscape.

Related terms

Licensing: The legal permission granted by a content owner to another party to use or distribute their intellectual property under specified conditions.

Barter Syndication: A type of syndication deal where content is distributed for free to local stations in exchange for a share of advertising revenue, allowing these stations to air shows without upfront costs.

Off-Network Syndication: The process by which shows that have already aired on a network are sold to local television stations or cable networks for reruns.