Honors Marketing
Observational learning is a process where individuals learn behaviors by watching and imitating others rather than through direct experience. This type of learning is essential in understanding consumer behavior, as it reveals how people can be influenced by the actions and attitudes of others, particularly in social and marketing contexts. Consumers often look to role models, celebrities, and peers to shape their own purchasing decisions, making observational learning a crucial factor in how brands are perceived and how products are adopted in the marketplace.
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