Market Research Tools
Observational learning is a process in which individuals learn by watching others and imitating their actions, behaviors, or attitudes. This type of learning emphasizes the role of social context and the influence of models, highlighting how consumers often adopt behaviors and preferences based on what they observe in their environment. It's a critical concept for understanding how marketing strategies can shape consumer behavior through social proof and influencer marketing.
congrats on reading the definition of observational learning. now let's actually learn it.