Ethical branding refers to the practice of creating a brand identity that is aligned with ethical values, focusing on social responsibility, sustainability, and fairness. This concept emphasizes the importance of transparency and accountability in a company's operations and marketing strategies, fostering trust and loyalty among consumers. Ethical branding goes beyond just profit; it reflects a commitment to making a positive impact on society and the environment.
congrats on reading the definition of ethical branding. now let's actually learn it.