Lead

Definition

In journalism, a lead is the opening sentence or paragraph of a news story or feature article that captures the reader's attention and summarizes the main point of the story. A well-crafted lead sets the tone for the piece and encourages readers to continue engaging with the content, making it crucial for effective storytelling.

5 Must Know Facts For Your Next Test

1. Effective leads are often concise and engaging, usually consisting of one to three sentences that convey the essential information.
2. There are different types of leads, including summary leads, anecdotal leads, and question leads, each serving a unique purpose depending on the story.
3. A strong lead can include vivid imagery or a compelling quote to evoke emotions and connect with readers on a personal level.
4. In feature writing, leads may employ creative storytelling techniques, such as setting a scene or introducing a character, to enhance reader interest.
5. Journalists often revise leads multiple times during the writing process to ensure clarity and impact before finalizing their articles.

Review Questions

• How does a well-written lead impact reader engagement in journalism?
  • A well-written lead significantly impacts reader engagement by capturing attention and summarizing the main point of the story in an interesting way. It acts as an entry point into the narrative, prompting readers to continue exploring the article. When a lead is crafted effectively, it can evoke curiosity or emotion, making readers more likely to invest time in reading the rest of the piece.
• Compare and contrast different types of leads and their effectiveness in feature writing.
  • Different types of leads serve various purposes in feature writing. For instance, summary leads provide a straightforward overview of the story's main points, while anecdotal leads draw readers in with a personal story or relatable experience. Question leads can provoke thought and invite readers to ponder a particular issue. Each type has its effectiveness depending on the narrative style and target audience, ultimately influencing how well the lead resonates with readers.
• Evaluate the role of creative elements in crafting an effective lead for feature articles, considering audience engagement.
  • Creative elements play a vital role in crafting effective leads for feature articles by enhancing audience engagement through vivid imagery, emotional connections, and unique storytelling techniques. By incorporating descriptive language or intriguing scenarios, writers can paint a picture that draws readers in right from the start. The use of creative devices not only captures attention but also sets a specific tone for the piece, making it memorable and encouraging deeper exploration of the content.

Related terms

Nut Graf: A paragraph that explains the significance of the story and provides context, typically following the lead.

Inverted Pyramid:

A writing style where the most important information is presented at the beginning, followed by supporting details in descending order of importance.

Hook: A literary device used in writing to grab the reader's interest and draw them into the narrative.