Follow-up strategy

Definition

A follow-up strategy is a planned approach to maintaining communication with journalists after an initial pitch or contact, ensuring that stories are not just presented but also nurtured. This strategy helps to build relationships with media professionals, increases the chances of story placement, and provides opportunities for additional coverage and collaboration. Effective follow-up can include phone calls, emails, or even meetings to reinforce interest and provide further information.

5 Must Know Facts For Your Next Test

1. A good follow-up strategy often involves reaching out within a few days after the initial pitch to gauge interest and offer further details.
2. Personalizing follow-up communication can significantly increase the likelihood of a journalist engaging with your story.
3. A follow-up strategy can also involve providing additional content such as visuals or expert interviews that can enhance the story's appeal.
4. Timing is crucial in a follow-up strategy; contacting journalists at the right moment can make a big difference in whether they decide to pursue the story.
5. Following up effectively helps to establish trust and credibility with journalists, making them more likely to consider future pitches.

Review Questions

• How does a follow-up strategy enhance media relations when pitching stories to journalists?
  • A follow-up strategy enhances media relations by showing journalists that you value their time and input. By reaching out after an initial pitch, you demonstrate commitment and openness to discussion. This approach fosters trust and encourages ongoing communication, making journalists more likely to consider your stories in the future.
• In what ways can personalizing follow-up communication impact the success of story placement?
  • Personalizing follow-up communication can significantly impact story placement by making journalists feel appreciated and understood. When follow-ups reference specific interests or past coverage by the journalist, it creates a connection that shows you have done your homework. This tailored approach can lead to stronger relationships and increase the chances that the journalist will pursue your story idea.
• Evaluate the role of timing in a follow-up strategy and its effects on media engagement.
  • Timing plays a critical role in a follow-up strategy as it determines how receptive journalists will be to your pitch. Following up too soon might come off as pushy, while waiting too long may cause your story to be forgotten. Understanding the news cycle and being aware of journalists' schedules can help you choose the optimal moment for contact, leading to improved media engagement and potential coverage.

Related terms

Media Relations: The practice of managing and fostering relationships between an organization and journalists to promote positive coverage.

Press Release: A formal statement issued to the media providing information about a particular event, product launch, or other newsworthy activity.

Pitching: The act of proposing a story idea to journalists or media outlets, usually aimed at generating coverage for a specific topic or event.