Pinterest

Definition

Pinterest is a visual discovery engine and social media platform where users can find, share, and save images or videos linked to projects, hobbies, and interests. It serves as both a source of inspiration for consumers and a marketing tool for businesses to showcase their products in a visually appealing way.

Related terms

Marketing Mix:

The combination of factors that can be controlled by a company to influence consumers to purchase its products.

Target Market:

A specific group of potential customers at which a company aims its products and services.

Visual Merchandising:

The practice of developing floor plans and three-dimensional displays in order to maximize sales, often used in retail to attract customers