Green Marketing
Social norms are the unwritten rules and expectations that govern the behavior of individuals within a group or society. These norms influence how people act and what they consider acceptable or unacceptable behavior, particularly regarding issues like environmental responsibility and consumer choices. By shaping perceptions and behaviors, social norms play a critical role in determining factors such as green purchasing decisions, the barriers individuals face in adopting sustainable practices, and the strategies used to encourage eco-friendly consumer habits.
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