Written by the Fiveable Content Team โข Last updated September 2025
Verified for the 2026 exam
Verified for the 2026 examโขWritten by the Fiveable Content Team โข Last updated September 2025
Definition
Risks refer to the potential for harm or loss that an individual may encounter when engaging in certain actions or making decisions. It involves the evaluation of uncertain outcomes and their associated consequences.
Mental shortcuts used by humans to simplify decision-making processes.
Prospect Theory: A theory that suggests people's decisions are influenced by their perception of potential gains or losses rather than objective probabilities.