Social Media
Definition
Social media are interactive digitally-mediated technologies that facilitate the creation or sharing/exchange of information, ideas, career interests, and other forms of expression via virtual communities and networks.
Analogy
Imagine social media as a huge global party where everyone has a microphone. You can share stories (posts), show pictures (photos), chat with others (messages), join specific interest groups (pages/groups) and even watch performances (live videos).
Related terms
User-generated content: Content—like photos, videos, posts—created by individuals on social media platforms.
Viral content: Information that spreads rapidly from person to person on social media platforms - just like how a virus spreads among people!
Influencer marketing: A type of social media marketing where brands partner with influencers – popular individuals who have a large following on social media – to promote their products or services.
"Social Media" appears in:
Subjects (9)
Practice Questions (5)
How would you classify the spread of hip-hop music through radio stations and social media?
Which type of cultural diffusion explains the widespread use of social media across different societal levels?
What is the impact of social media on cultural diffusion?
How does social media contribute to cultural diffusion?
What role does social media play in cultural diffusion today?
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