Qualitative Data

Definition

Qualitative data refers to non-numerical information that focuses on qualities, characteristics, and descriptions. It involves collecting data through interviews, observations, or open-ended survey questions.

Analogy

Imagine you're watching a movie trailer without any dialogue but only visuals. The visuals provide qualitative information about the characters' emotions and actions without relying on numbers.

Related terms

Quantitative Data: Quantitative data is numerical information that can be measured and analyzed using mathematical methods. It involves collecting structured data through surveys or experiments.

Coding: Coding is the process of categorizing qualitative data into themes or patterns based on commonalities. It helps organize and analyze large amounts of qualitative information efficiently.

Ethnography: Ethnography is a research method used to study cultures by immersing oneself in the community being studied. It often relies heavily on qualitative data collection techniques such as participant observation and interviews.