Advertising and Society
The General Data Protection Regulation (GDPR) is a comprehensive data protection law in the European Union that aims to enhance individuals' control over their personal data. It establishes strict guidelines for how businesses and organizations collect, process, store, and share personal information, emphasizing transparency and user consent. GDPR plays a crucial role in addressing privacy concerns and data ethics in the digital advertising landscape by requiring advertisers to prioritize consumer rights and data protection.
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