Strategic Improvisation in Business
Augmented reality (AR) is a technology that overlays digital information, such as images, sounds, or other data, onto the real world, enhancing a person's perception of their environment. This blend of virtual elements with the physical world enables businesses to create innovative experiences that can improve customer engagement, training processes, and decision-making. By merging real and digital environments, augmented reality can foster new ways for companies to respond to challenges and opportunities dynamically.
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