Social Psychology
Rational choice theory is a framework for understanding and modeling social and economic behavior, positing that individuals make decisions by systematically weighing the costs and benefits to maximize their utility. This approach emphasizes the role of individual preferences, information, and strategic interactions in decision-making processes. By applying this theory, one can gain insights into organizational behavior and consumer psychology, revealing how people approach choices in both personal and business contexts.
congrats on reading the definition of Rational Choice Theory. now let's actually learn it.