High Concept

Definition

High concept refers to a type of film or story idea that is easily summarized in a single sentence and is highly marketable due to its unique premise. It often involves a familiar situation or genre with a twist, making it instantly appealing to audiences and easily translatable across various platforms. The strength of high concept lies in its ability to capture interest quickly, making it an essential element for crafting compelling loglines.

5 Must Know Facts For Your Next Test

1. High concept stories often have simple premises that can be described in just a few words, making them easy to remember and pitch.
2. These concepts usually have universal appeal, often tapping into common themes or relatable situations that resonate with a wide audience.
3. Successful high concept films often rely on strong visual elements or unique hooks that make them stand out in the marketplace.
4. The clarity and originality of high concept ideas are crucial for attracting investment and distribution in the competitive film industry.
5. In crafting loglines, writers should aim to encapsulate the essence of their high concept in a way that sparks curiosity and excitement.

Review Questions

• How does high concept influence the creation of compelling loglines?
  • High concept greatly influences loglines by providing a clear, concise premise that captures the essence of the story in just one or two sentences. When writers focus on high concept, they can create loglines that highlight unique twists or relatable situations, making them more enticing for readers and potential audiences. This approach ensures that the core idea is communicated effectively, allowing it to stand out in the competitive landscape of pitches and proposals.
• Discuss how high concept relates to marketability in screenwriting.
  • High concept is deeply tied to marketability because it simplifies complex ideas into easily digestible pitches that attract interest from studios and audiences alike. A well-crafted high concept story often leads to broader appeal, allowing for effective marketing strategies across different media platforms. This marketable nature means that writers who effectively incorporate high concept elements into their screenplays are more likely to secure funding and distribution deals.
• Evaluate the significance of high concept in contemporary film production and how it shapes audience expectations.
  • High concept plays a crucial role in contemporary film production as it sets clear expectations for audiences looking for fresh and engaging content. Films based on high concept ideas often lead to sequels, spin-offs, and merchandise due to their easily recognizable premises, shaping how stories are developed within Hollywood. By understanding audience preferences for innovative yet familiar ideas, filmmakers can create projects that not only entertain but also resonate with viewers on multiple levels, making high concept an essential aspect of modern storytelling.

Related terms

Logline:

A one or two-sentence summary of a film that conveys the main plot, characters, and stakes, serving as a quick pitch for the story.

Pitch: A brief presentation of a story idea aimed at generating interest from producers or studios, often highlighting the high concept aspect to draw them in.

Genre: A category of artistic composition characterized by similarities in form, style, or subject matter, which can influence the high concept of a story.