High Concept

Definition

High concept refers to a screenplay's core idea that can be easily summarized in a few words and immediately conveys the premise to potential audiences. This term emphasizes the commercial viability of a project, highlighting ideas that are unique, engaging, and accessible, which makes them attractive to producers and studios looking for marketable stories.

5 Must Know Facts For Your Next Test

1. High concept ideas often incorporate familiar tropes or themes but present them in a fresh way that captures attention.
2. The simplicity of a high concept makes it easier for marketers to create promotional materials that resonate with the target audience.
3. Producers and studios are particularly drawn to high concept projects because they typically have the potential for broad appeal and profitability.
4. The success of high concept films can be seen in their ability to generate sequels or franchises, as the original idea is easily adaptable.
5. Not all successful films are high concept, but high concept films tend to attract more interest during the pitching and selling phases due to their clear marketability.

Review Questions

• How does a high concept idea contribute to the effectiveness of a logline when pitching a screenplay?
  • A high concept idea enhances the effectiveness of a logline by making it succinct and impactful. A strong logline rooted in high concept clearly communicates the unique premise and stakes of the story, capturing the interest of producers and executives quickly. This immediate clarity is crucial in a competitive market, where attention spans are short and first impressions matter.
• Discuss how high concept influences the overall strategy for pitching and selling screenplays in today's film industry.
  • High concept serves as a key strategy in pitching and selling screenplays by focusing on ideas that are immediately recognizable and compelling. In today’s film industry, where studios prioritize marketable content, high concept projects are easier to pitch as they promise clear audience engagement. This focus on commercial viability leads writers to craft ideas that not only tell great stories but also appeal strongly to investors seeking successful returns.
• Evaluate the impact of high concept on genre selection for screenplays and how this affects potential audience reception.
  • High concept significantly influences genre selection as certain genres naturally lend themselves to easily digestible concepts that can be effectively marketed. By aligning a high concept with popular genres such as action, comedy, or horror, screenwriters can enhance audience reception because these genres often carry built-in expectations. This alignment not only ensures greater appeal but also allows for effective promotional strategies that resonate with specific demographics, ultimately shaping how audiences perceive and engage with the film.

Related terms

Logline: A one or two-sentence summary of a screenplay that outlines the main conflict, characters, and stakes, often used to pitch a project.

Pitch: A brief presentation or discussion where a writer shares their screenplay idea to convince producers or executives to invest in the project.

Genre: A category of artistic composition characterized by similarities in form, style, or subject matter, which helps in positioning a high concept idea within the market.