Public Relations in Nonprofit Settings
Agenda-setting theory is the concept that the media doesn't just report the news but also shapes the public agenda by influencing what topics are considered important. This theory suggests that the more coverage a particular issue receives, the more likely the public is to perceive it as significant. It highlights the media's role in shaping public perception and priorities, which can be crucial for organizations, especially in nonprofit settings that aim to raise awareness about specific issues.
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