Media Money Trail
Agenda-setting theory is the concept in communication and media studies that suggests the media has a significant influence on what issues are deemed important and worthy of public attention. It posits that while the media may not dictate what people think, it plays a powerful role in shaping what people think about, thus establishing the priorities for public discourse. This theory underscores the responsibility media organizations have in their ethical considerations, as they decide which stories to highlight or downplay, ultimately influencing societal priorities and values.
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