Psychology of Economic Decision-Making
Net present value (NPV) is a financial metric that calculates the current value of a series of future cash flows generated by an investment, subtracting the initial investment cost. It helps in evaluating the profitability of an investment by considering the time value of money, which means that money available today is worth more than the same amount in the future due to its potential earning capacity. This concept is crucial when analyzing decisions influenced by previous expenditures and how preferences for immediate versus delayed rewards can affect economic choices.
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