Production II
The AIDA Model is a marketing framework that outlines the steps a potential customer goes through before making a purchase decision. It stands for Attention, Interest, Desire, and Action, guiding marketers in crafting effective promotional strategies to engage audiences and drive conversions. By understanding each stage, creators can tailor their messaging and media strategies to resonate with viewers, particularly when promoting short films.
congrats on reading the definition of AIDA Model. now let's actually learn it.