Digital Transformation Strategies
The AIDA model is a marketing framework that outlines the stages a consumer goes through before making a purchase, which are Attention, Interest, Desire, and Action. This model helps marketers design strategies to effectively capture potential customers' attention, engage their interest, stimulate desire, and prompt them to take action. It serves as a guide for creating compelling messages and campaigns that resonate throughout the customer journey and enhance social media marketing efforts.
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