Neuromarketing
Net Promoter Score (NPS) is a metric used to gauge customer loyalty and satisfaction based on the likelihood of customers recommending a brand or product to others. It categorizes respondents into promoters, passives, and detractors, which provides insights into emotional connections with a brand and how these feelings can influence overall brand loyalty. By focusing on NPS, companies can understand their customers' emotions and improve their offerings accordingly, leading to stronger customer relationships.
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