Off-network syndication

Definition

Off-network syndication is the process by which previously aired television shows are sold to local television stations for rebroadcast after their original network run has ended. This allows these stations to fill their programming schedules with popular shows that have already built a fanbase, often enhancing their viewership and advertising revenue. Off-network syndication is crucial in the television industry as it helps networks monetize their content long after it has aired and provides viewers with access to beloved series.

5 Must Know Facts For Your Next Test

1. Off-network syndication typically involves programs that have already aired for at least one season on a major network, making them familiar to audiences.
2. Popular shows like 'Friends' and 'The Office' have been highly successful in off-network syndication, contributing significantly to their networks' profits even after the original airing.
3. Syndicated shows can be aired in different time slots or markets, allowing for flexible scheduling options for local broadcasters.
4. Off-network syndication can lead to the creation of additional revenue streams through merchandise and home video sales based on the show's popularity.
5. The rise of streaming services has changed the landscape of off-network syndication, as many viewers now prefer to watch shows on-demand rather than through traditional broadcast schedules.

Review Questions

• How does off-network syndication impact local television stations and their programming strategies?
  • Off-network syndication provides local television stations with a valuable opportunity to fill their programming schedules with popular shows that have already attracted audiences. By acquiring these shows, stations can enhance viewer engagement, increase their ratings, and ultimately boost advertising revenue. This strategy allows them to compete effectively with other local channels and maintain a diverse lineup that appeals to various demographics.
• Evaluate the differences between off-network syndication and first-run syndication in terms of content acquisition and audience engagement.
  • Off-network syndication involves acquiring previously aired programs that have established an audience, whereas first-run syndication consists of original content created specifically for local broadcasts. Off-network syndication benefits from built-in fanbases, making it easier for local stations to attract viewers. In contrast, first-run syndication must rely on marketing and promotion to build viewership from scratch, often leading to different strategies in how content is presented and positioned in the market.
• Assess the implications of streaming services on the future of off-network syndication in the television industry.
  • The rise of streaming services has significantly altered the dynamics of off-network syndication by providing viewers with more choices and control over what they watch. As audiences increasingly favor on-demand content over traditional broadcasting, the demand for syndicated shows may decline. This shift could lead to changes in how networks approach syndication deals and how local stations curate their programming. Ultimately, this evolution may challenge traditional revenue models while pushing networks and stations to adapt by leveraging both streaming platforms and syndicated content in innovative ways.

Related terms

first-run syndication:

A distribution model where programs are created specifically for syndication and are broadcast on local stations without airing on a major network first.

clearance rate: The percentage of local stations that choose to air a syndicated program, which affects its overall success and visibility.

advertising revenue:

Income generated from selling advertising slots during broadcasts, which is crucial for the financial viability of both syndicated programs and local stations.