Extensive problem-solving is a decision-making process that consumers engage in when they are faced with high-involvement purchases, where the stakes are significant, and the decision requires considerable thought and research. This type of problem-solving typically occurs when a consumer is buying complex products or services, such as cars or homes, which often involve high financial commitments and emotional investment. It is characterized by extensive information search, evaluation of alternatives, and a careful consideration of the potential consequences of each option.
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