The technology adoption life cycle is a model that describes the stages through which a new technology passes as it gains acceptance in the market. This model divides adopters into distinct categories: innovators, early adopters, early majority, late majority, and laggards, highlighting the behavioral patterns of different groups in relation to new technology. Understanding this cycle helps to identify strategies for moving from early adopters to mainstream markets, particularly emphasizing the challenges faced in 'crossing the chasm' between these groups.
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