Intro to Photoshop and Illustrator
Brand identity refers to the visible elements of a brand, such as its logo, colors, typography, and design style, that work together to create a unique image in the minds of consumers. It encompasses the overall look and feel of a brand, serving as a key factor in distinguishing it from competitors and building a lasting impression. A strong brand identity conveys the brand's values, personality, and promises to its audience.
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