Intro to Public Relations
Influencer identification is the process of locating and assessing individuals who have the potential to impact the opinions and behaviors of a target audience. This practice is crucial in public relations, as it helps organizations connect with key figures who can amplify their messages using platforms shaped by emerging technologies like artificial intelligence (AI), virtual reality (VR), and augmented reality (AR). By pinpointing the right influencers, brands can leverage their reach and credibility to enhance their campaigns and effectively engage audiences.
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