Idiosyncratic risk refers to the risk associated with a specific asset or company that is not correlated with the overall market. This type of risk can arise from factors unique to the individual company, such as management decisions, operational challenges, or competitive positioning. In the context of asset pricing models, like the Fama-French Three-Factor Model, understanding idiosyncratic risk is crucial as it differentiates between the risk that can be diversified away and the systematic risk that affects all investments.
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