In epidemiology, 'r' typically refers to the correlation coefficient, a statistical measure that expresses the extent to which two variables are linearly related. It ranges from -1 to 1, where -1 indicates a perfect negative correlation, 0 signifies no correlation, and 1 represents a perfect positive correlation. Understanding 'r' is crucial for interpreting data visualization, as it helps researchers assess relationships between health outcomes and risk factors or interventions.