Communication accommodation theory

Definition

Communication accommodation theory is a social psychological theory that explains how individuals adjust their communication styles to either converge with or diverge from their conversation partners. This adjustment can enhance mutual understanding and establish social bonds, or it may serve to maintain distance and emphasize differences between individuals. The theory highlights the importance of verbal and nonverbal cues, as well as the impact of social identity on communication in various contexts.

5 Must Know Facts For Your Next Test

1. Communication accommodation theory was developed by Howard Giles in the 1970s, focusing on how people adjust their language and behavior based on social context.
2. The theory asserts that convergence can lead to increased approval and social acceptance, while divergence might result in negative perceptions or conflict.
3. Different factors, such as age, ethnicity, and social status, can influence the extent to which individuals accommodate during conversations.
4. Effective verbal communication strategies can include using similar vocabulary and speech patterns to create rapport and understanding among participants.
5. Nonverbal communication plays a significant role in accommodation, as body language, gestures, and tone can signal alignment or distance in social interactions.

Review Questions

• How does communication accommodation theory explain the role of verbal strategies in effective communication?
  • Communication accommodation theory emphasizes the significance of verbal strategies in enhancing effective communication by highlighting how individuals adapt their language to mirror their conversation partners. This adaptation can include adjusting vocabulary, speech rate, and style, which fosters a sense of closeness and understanding. By converging linguistically, speakers can establish rapport, leading to more productive and positive interactions.
• Discuss how nonverbal communication supports the principles of communication accommodation theory.
  • Nonverbal communication supports the principles of communication accommodation theory by reinforcing verbal adjustments made during interactions. Body language, eye contact, gestures, and facial expressions can convey alignment or divergence between speakers. For instance, mirroring a partner's nonverbal cues can enhance feelings of connection and empathy, while contrasting body language might emphasize social distance or disagreement. This interplay between verbal and nonverbal signals is crucial for achieving effective communication.
• Evaluate the implications of communication accommodation theory on organizational communication structures in diverse workplaces.
  • The implications of communication accommodation theory on organizational communication structures are significant, especially in diverse workplaces. By recognizing the need for employees to adapt their communication styles based on cultural backgrounds and identities, organizations can foster an inclusive environment that encourages collaboration and minimizes misunderstandings. Leaders who model accommodative behaviors can create a culture of respect and appreciation for diversity, ultimately enhancing teamwork and productivity within the organization.

Related terms

Convergence: A communication strategy where individuals adapt their speech and behavior to become more similar to their conversation partner, fostering intimacy and understanding.

Divergence: A communication approach where individuals emphasize their differences from their conversation partner, often to highlight social distance or establish a distinct identity.

Social Identity Theory: A psychological framework that explores how individuals identify with certain social groups, influencing their behaviors and attitudes towards others based on group membership.