Interactive Marketing Strategy
The internet of things (IoT) refers to the network of physical objects embedded with sensors, software, and other technologies that enable them to connect and exchange data over the internet. This concept extends beyond traditional computing devices, allowing everyday items—from home appliances to industrial equipment—to communicate and interact with each other and with centralized systems. IoT represents a significant shift in how we use technology, making processes more efficient and enabling smarter decision-making across various industries.
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