Hospitality and Travel Marketing
Augmented reality (AR) is a technology that overlays digital information, such as images or sounds, onto the real world through devices like smartphones or AR glasses. This interactive experience enhances the user's perception of their environment, making it a powerful tool in various fields, including marketing strategies. By blending virtual elements with the physical world, AR can create engaging and immersive brand experiences that capture consumer attention and encourage interaction.
congrats on reading the definition of augmented reality (AR). now let's actually learn it.