Disruptive Innovation Strategies
Augmented Reality (AR) is a technology that overlays digital information, such as images, videos, or sounds, onto the real-world environment, enhancing the user's perception of reality. This technology blends the physical and digital worlds, allowing users to interact with both simultaneously, which can transform how people shop, learn, and experience their surroundings. AR is increasingly being used in various industries, especially retail and e-commerce, where it enhances customer engagement and decision-making processes.
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