Boilerplate

Definition

Boilerplate refers to standardized text that can be reused in documents such as press releases and media advisories. This type of text usually contains essential information about an organization, including its mission, history, and contact details. Using boilerplate ensures consistency in messaging and saves time for communicators, allowing them to focus on the specific content of each release while maintaining a reliable baseline of information.

5 Must Know Facts For Your Next Test

1. Boilerplate is typically placed at the end of a press release or media advisory, serving as a concise summary about the organization.
2. This standardized text can help journalists quickly understand the organization's background without needing to contact them for basic information.
3. Creating boilerplate text requires careful consideration to ensure it accurately reflects the organization’s values and goals.
4. Organizations often revise their boilerplate periodically to keep the information current and relevant as they evolve over time.
5. Using boilerplate can improve media relations by providing reporters with consistent background information, leading to better coverage.

Review Questions

• How does using boilerplate in press releases enhance communication with journalists?
  • Using boilerplate in press releases enhances communication with journalists by providing them with a consistent and reliable summary of the organization's key information. This helps reporters quickly grasp essential details, such as the organization's mission and history, without needing to reach out for clarification. The use of boilerplate ensures that all communications are aligned, which can lead to more accurate and informed reporting on the organization.
• Discuss the importance of revising boilerplate text over time and its impact on public perception.
  • Revising boilerplate text over time is crucial because it ensures that the information accurately reflects any changes in the organization's mission, values, or structure. As organizations grow and evolve, outdated boilerplate can misrepresent them, leading to confusion or misinterpretation among journalists and the public. Regular updates help maintain credibility and foster trust, as stakeholders see that the organization is proactive in communicating its current identity.
• Evaluate how boilerplate can affect media relations strategies and overall organizational messaging in a competitive landscape.
  • Boilerplate can significantly influence media relations strategies by providing a foundation for consistent organizational messaging in a competitive landscape. A well-crafted boilerplate helps differentiate an organization from its competitors by clearly articulating its unique value propositions and brand identity. In a saturated media environment, having a strong and recognizable boilerplate can lead to enhanced visibility and positive coverage, ultimately shaping public perception and engagement.

Related terms

Press Release: A written communication directed at members of the news media for the purpose of announcing something newsworthy.

Media Advisory: A brief notice sent to the media to alert them about an upcoming event or announcement that may be of interest.

Attribution: The act of crediting sources or giving acknowledgment in written materials, ensuring transparency and reliability.