Boilerplate

Definition

Boilerplate refers to a standard text or template that is used repeatedly in various documents, such as press releases and media pitches. This pre-written content is often included at the end of press materials to provide essential information about an organization, including its background, mission, and key facts. Using boilerplate helps maintain consistency and saves time when communicating key details to media outlets.

5 Must Know Facts For Your Next Test

1. Boilerplates typically include information such as the organization's founding date, location, notable achievements, and contact details.
2. Using boilerplate can enhance brand recognition by providing consistent messaging across different press releases and media communications.
3. The content of a boilerplate should be regularly updated to reflect any changes in the organization's status or accomplishments.
4. While boilerplates are standardized, they should be tailored slightly for specific press releases to maintain relevance with the topic being discussed.
5. A well-crafted boilerplate can effectively summarize an organization’s value proposition and serve as a hook for journalists looking for story angles.

Review Questions

• How does boilerplate contribute to the overall effectiveness of press releases?
  • Boilerplate enhances the effectiveness of press releases by providing a consistent and concise summary of the organization at the end of each release. This standardized information allows journalists to quickly understand who the organization is and what it stands for, improving their ability to create accurate stories. It also saves time for PR professionals as they do not need to rewrite this information for every release.
• Discuss how the use of boilerplates can impact media relationships and coverage.
  • Using boilerplates can positively impact media relationships by ensuring that journalists have immediate access to essential organizational information. This consistency helps build trust and reliability, as reporters can expect accurate data every time they engage with a press release. However, if the boilerplate is too generic or outdated, it might lead to missed opportunities for coverage that reflects current events or initiatives.
• Evaluate how updating boilerplate text regularly can influence public perception and media engagement.
  • Regularly updating boilerplate text is crucial in influencing public perception and maintaining media engagement. An up-to-date boilerplate reflects the organization's current initiatives, values, and achievements, which can shape how stakeholders view the brand. This proactive approach not only keeps media informed but also positions the organization as dynamic and responsive, fostering positive relationships with journalists and enhancing overall credibility.

Related terms

Press Release: A written communication directed at members of the news media for the purpose of announcing something newsworthy.

Media Kit: A collection of promotional materials provided to the media to convey information about an organization, event, or product.

Call to Action: A statement designed to encourage an immediate response or engagement from the audience, often found in marketing and communication materials.