English 10
An appeal to ethos is a rhetorical strategy that establishes the credibility and trustworthiness of the speaker or writer in order to persuade the audience. By demonstrating authority, expertise, or moral character, the speaker aims to gain the audience's confidence, making their argument more convincing and impactful. Ethos plays a crucial role in shaping how audiences perceive arguments and influences their willingness to accept the message being presented.
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