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An Initial Coin Offering (ICO) is a fundraising mechanism in which new cryptocurrency projects sell their underlying tokens in exchange for established cryptocurrencies, like Bitcoin or Ethereum. ICOs are often used by startups to bypass the rigorous and regulated capital-raising process required by venture capitalists or banks, allowing them to raise capital quickly. This method has gained popularity due to its potential for high returns on investment, though it also carries significant risks due to regulatory concerns and market volatility.
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