Communication Research Methods
The Hawthorne Effect refers to the phenomenon where individuals modify their behavior in response to being observed or aware that they are part of a study. This effect highlights the impact of observation on participants, often leading them to alter their actions or performance, which can skew research results. The term originated from studies conducted at the Hawthorne Works factory in the 1920s and 1930s, where workers' productivity changed when they were aware of being observed.
congrats on reading the definition of Hawthorne Effect. now let's actually learn it.