Communication Research Methods
Ferdinand de Saussure was a Swiss linguist whose ideas laid the foundation for many modern theories of semiotics and structuralism. He introduced key concepts such as the linguistic sign, which comprises the 'signifier' (the form of a word) and the 'signified' (the concept it represents), emphasizing the relational nature of language. His work shifted the focus from language as a mere tool for communication to a complex system of signs that shapes how we understand the world.
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